Founder · AI Systems · Commercial Leader
Andrew
Nocker
I design agentic workflows and complex AI systems, build in the AI creator economy, and help companies sell to enterprise and close the partnerships that scale them.
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Approach
I build AI systems that do real work, and I've spent ten years selling to the world's biggest brands. I know both sides of the table.
Agentic AI
AI agents that run real work.
I don't just advise on AI, I operate with it. GIMI runs with six AI agents as part of the team, covering sales, social, support, engineering and research. I design the workflows, the tooling and the guardrails that make them deliver.
Agentic workflows
Multi-step agents that research, write, sell and support, wired into the tools your team already uses: CRM, email, Slack, docs and data.
Complex AI solutions
Architecture across models, data and APIs. Build versus buy, evaluation and cost, taking it from prototype to something that runs in production.
AI creator economy
Platforms where creators and AI tools produce content at scale, with campaigns, instant payouts and distribution built in.
The GIMI agent team
Live in production
About
Builder first. Seller always.
I started my first business at 19, running music festivals and licensing music to brands. I've been licensing my own music since 17.
I led business development for RFID payments at Glownet, then was headhunted into Pollen, one of the fastest-growing scale-ups in Europe. I ran sales across Iberia and LATAM, then EMEA, and sat on the board while the company grew from 10 to 120 people.
Since 2021 I've built my own companies. The Quest of Evolution pioneered the crypto-novel and won Awwwards Site of the Day. It became Blockbook, and then GIMI: an AI-powered creator economy platform where brands run content challenges and pay creators instantly, operated alongside a team of AI agents.
Consulting
AI and commercial help,
on your terms.
For founders and leadership teams who need someone who has built with AI, sold to enterprise and raised capital, without making a full-time hire.
Agentic workflows & AI systems
Designing and deploying AI agents and complex AI solutions that take real work off your team, from first workflow to production.
AIAI creator economy
Creator programs, AI content production and distribution strategy for brands and AI products, built on what works at GIMI.
CreatorsGo-to-market & enterprise sales
From founder-led deals to a repeatable pipeline. Positioning, pricing, playbooks, hiring and running the team.
GTMStrategic partnerships
Finding, structuring and closing the brand, platform and channel deals that move revenue.
BDTravel, hospitality & founders
Hands-on advice for travel tech and hospitality brands, and a sounding board on fundraising and early hires.
Advisory
On building
Be deliberate with every early hire. Use AI as your first assistant.Paraphrased from Authority Magazine, 2024
Experience
A decade of building and selling.
2024 – Present
GIMI
Founder & CEO
AI-powered creator economy platform. Brands run content challenges and pay creators in stablecoins or fiat. Began as Blockbook in the Story Protocol ecosystem, reaching hundreds of thousands of users and pieces of content. Operates with six AI agents across sales, social, support, engineering and research.
2021 – 2024
The Quest of Evolution
Founder & CEO
Launched the world's first crypto-novel, a collaborative story written on-chain with writers, musicians and artists. Raised $500K from Zee Prime Capital and PEER VC, with grants from Polkadot and Moonbeam. Awwwards Site of the Day, 2023.
2023
Fuse Technologies
Advisor
Go-to-market advice for payments, ticketing and access control technology.
2017 – 2022
Pollen
Strategic Account Director EMEA · Board Member
Headhunted into a Northzone-backed scale-up. Closed 200+ enterprise deals, managed 120M+ in contract value and led teams of 40+ as the company grew from 10 to 120. Clients included Barceló, Johnnie Walker, Pernod Ricard, Pringles and Simba.
- Sep 2021 – May 2022Strategic Account Director, EMEA
- Jan 2021 – Sep 2021Regional Director
- Nov 2017 – Jan 2021Sales Director, Iberia & LATAM
2017 – Present
Basto Records
Co-Founder & Director
Independent label with hundreds of millions of plays. Licensed artist Juls Cattáneo to Netflix.
2015 – 2017
Glownet
Business Development Manager, Southern Europe & LATAM
Business development for RFID cashless payments and access control at festivals and live events.
Education
IE University
Business Administration & Marketing
Press & recognition
Featured in.
Contact
Let's talk.
I take on a small number of advisory, project and fractional engagements at a time. Send a few lines about your company and where you need help.
